Multinationals on China｜President of L'Oréal North Asia Zone: Next China is China

南方财经全媒体集团李依农,高江虹上海、北京报道

2024-10-01 21:25

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南方财经全媒体记者李依农高江虹上海、北京报道

Editor’s Note: Since the reform and opening-up, China has undergone profound transformations, with foreign multinational companies playing a key role. As important participants, they have provided indispensable momentum for China’s journey toward high-quality development. Meanwhile, the global expansion of Chinese multinational enterprises has brought new energy to the nation’s growth. As celebrating the 75th anniversary of the founding of the People’s Republic of China, we are launching the special coverage "Multinationals on China" to review the course of China’s high-level opening-up.

This year marks the 60th anniversary of diplomatic relations between China and France, and to celebrate this milestone, L'Oréal has partnered with the National Museum of China to bring the essence of Notre-Dame Cathedral to Beijing. The exhibition, showcasing four priceless artifacts from the cathedral for the first time in China, highlights the deep cultural ties between the two nations.

Vincent Boinay, President of L'Oréal North Asia Zone and CEO of L'Oréal China, emphasized the significance of this collaboration. In this special year, which also marks L'Oréal's 115th anniversary, the partnership with the National Museum of China brings together culture, art, and technology, fostering deeper understanding between the Chinese and French people. This cultural exchange not only enriches the relationship between the two countries but also strengthens their economic and cultural cooperation.

Notre-Dame, a symbol of nearly a millennium of French heritage, represents the timeless creativity of humanity and plays a vital role in enhancing Sino-French cultural dialogue. Through this exhibition, L'Oréal also reaffirms its strong confidence in the Chinese market and its commitment to China's future, reinforcing the belief that China’s potential will continue to flourish in the years to come.

策划：于晓娜