Multinationals on China | President of Kraft Heinz Asia: China Is the Place to Be and to Invest

南方财经全媒体记者见习记者梁旭琦  广州报道

Editor’s Note: Since the reform and opening-up, China has undergone profound transformations, with foreign multinational companies playing a key role. As important participants, they have provided indispensable momentum for China’s journey toward high-quality development. Meanwhile, the global expansion of Chinese multinational enterprises has brought new energy to the nation’s growth. This year marks the 75th anniversary of the founding of the People’s Republic of China, we are launching the special coverage "Multinationals on China" to review the course of China’s high-level opening-up.

In a conversation with SFC reporter, Frederico Freire Jardim, President of Kraft Heinz Asia, underscores the importance of the Chinese market in the company's global strategy as it marks 40 years in China. He highlights the strategic move to relocate its Asia headquarters to Shanghai, reaffirming Kraft Heinz's long-term commitment to the Chinese market potential and its dedication to serving the evolving needs of Chinese consumers.

Jardim highlighted the company's consumer-centric approach, focusing on its iconic global brands while diversifying its local product offerings to cater to the evolving trends in Western and Chinese culinary cuisines. Additionally, he highlights the company's commitment to health, nutrition, and green transformation, as it aspires to be the leader in elevating and creating food that makes consumers feel good.

策划：于晓娜    

监制：施诗

责任编辑：李依农

记者：见习记者梁旭琦

制作：李群

新媒体统筹：丁青云 曾婷芳 赖禧 黄达迅

海外运营监制: 黄燕淑

海外运营内容统筹: 黄子豪 

海外运营编辑：庄欢 吴婉婕 龙李华 张伟韬

出品：南方财经全媒体集团