Multinationals on China | Lattice Strategy and Marketing Chief: China’s Dynamic Market Drives Growth

南方财经全媒体记者 李依农 上海报道

In an exclusive interview with SFC, Esam Elashmawi, Chief Strategy and Marketing Officer at Lattice Semiconductor, highlights the company’s long-standing commitment to the Chinese market, where it has maintained a presence for over three decades. “China’s market is very important to Lattice,” he says, emphasizing its strategic significance in key sectors such as automotive, industrial applications, and data centers.

As one of the first semiconductor companies to establish operations in China, Lattice remains dedicated to driving local innovation. “Our focus is on listening to our customers in China, understanding their challenges, and delivering tailored solutions,” Elashmawi explains, showcasing the company’s resolve to foster partnerships and support China’s robust growth trajectory.

Speaking about Lattice’s participation in the 7th China International Import Expo (CIIE), Elashmawi describes the event as an essential platform for global collaboration. “The CIIE provides us with the opportunity to connect with key players across the ecosystem, explore innovative ideas, and forge stronger partnerships with both local and international companies,” he shares.

Chief Producer: Yu Xiaona

Supervising Producer: Shi Shi

Editor: He Jia

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Video Editor: Li Qun

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Produced by: Southern Finance Omnimedia Group