CBN丨Lisa Su vs. Jensen Huang: The epic AI chip battle heating up
21世纪经济报道 21财经APP
2025-03-19

Hi everyone. I’m Stephanie LI.

Coming up on today’s program

Here’s what you need to know about China in the past 24 hours

The global AI computing power race is reaching fever pitch, as a semiconductor showdown of epic proportions unfolds.

At its annual developer conference GTC2025 today, NVIDIA unveiled its GPU product roadmap with CEO Jensen Huang revealing the US chip giant has scheduled to release its new AI factory platform BlackwellUltra in the second half, next-gen GPU VeraRubin next year, and the Feynman architecture in 2028.

It also unveiled the DGX personal AI supercomputer series, powered by the NVIDIA Grace Blackwell platform and enabling AI developers to prototype, fine-tune, and inference the latest generation of reasoning AI models, on desktops.

On Tuesday, ahead of Huang’s keynote address, "Queen of AI Semiconductors" Lisa Su made a bold move in Beijing. Su revealed that AMD had immediately embraced and supported DeepSeek, with AMD engineers intensively optimizing the model.

AMD is pouring resources into China’s AI market, showcasing its capabilities with the AI Max+ 395 processor. In a stunning demonstration, the company deployed the DeepSeek large model on a lightweight laptop in just 6 seconds, achieving a token generation speed of 12 tokens per second.

While Huang grapples with NVIDIA’s stock volatility caused by DeepSeek’s rising influence, Su’s 4,000-strong engineering team is accelerating innovation across five major AI hubs in cities like Beijing and Shanghai.

Partnering with over 100 allies including Baichuan Intelligence, Founder Group, and DingTalk, AMD has formed the "China AI Application Innovation Alliance," aiming to embed AI into every AI PC terminal.

These two chip titans are charting divergent paths. Huang built NVIDIA’s dominance through the CUDA software ecosystem, while Su is leveraging open-source software, ecosystem alliances, and scenario-based innovation to carve out AMD’s niche after closing the hardware gap.

The ultimate winner remains uncertain, but in the deep waters of AI chips, ecosystem dominance will be key. And China stands as the indispensable mainstage for this century-defining battle.

GBA express

Industry and company news

Asia-Pacific highlights

Executive Editor: Sonia YU

Editor: LI Yanxia

Host: Stephanie LI

Writer: Stephanie LI

Sound Editor: Stephanie LI

Graphic Designer: ZHENG Wenjing, LIAO Yuanni

Produced by 21st Century Business Herald Dept. of Overseas News.

Presented by SFC

(作者:李莹亮 编辑:李艳霞)