Why are foreigners so obsessed with "new trio" of cultural?丨Asean Watch

Sharon Hu, journalist for Southern Finance Omnimedia Corp (SFC)

Have you ever seen these scenes: Robot playing the guzheng, English short dramas generated by AIGC, and the ten-mile red makeup restoring ancient marriage customs with trendy toys. At the 21st China (Shenzhen) International Cultural Industries Fair, major domestic cultural enterprises geared up with advanced technological means to showcase various splendid Chinese cultures to the world. They are also building a more powerful global export engine. With unique creativity and forms, a "new trio" of cultural exports emerged, setting off a "Chinese style" craze overseas.

It is understood that this year's ICIF has set up multiple special exhibition areas for the first time, including cultural export, import and export trade of cultural products, and incubation of global and Chinese youth cultural and creative projects. It has also strengthened cooperation with international leading exhibition institutions and high-end cultural industry resources to boost more cultural products and services to "go global", making it a core position for promoting the international expression of Chinese stories.