Why Can This Guangdong Lighting Giant Replace Established Western Brands?

EK Lights is a leading enterprise in the professional lighting industry. For many in China, awareness of the brand likely stems from "Call Me by Fire" and the 2022 Beijing Winter Olympics opening and closing ceremonies. In fact, the main markets for this enterprise are in Europe and the United States. Exports accounts for nearly 70% of its business, with the U.S. market accounting for nearly 30%. From the Asian tour of the American singer Charlie Puth, to the Eurovision Song Contest 2025, this company is behind all kinds of the stunning stage visuals at these grand events.

In an interview with SFC, Lai Jinsheng, General Manager of EK Lights, mentioned that in the first half of this year, despite the global tariff storm, the revenue of EK Lights remained steady. Chinese lighting products can already compete with foreign ones in the world's top markets. EK Lights has replaced many European and American brands, so customers are very loyal to us and willing to place orders even with the tariffs.