China's First LEGOLAND Opens: What Can Fans Expect?

SFC Correspondent Shi Shi in Shanghai

Legoland Shanghai Resort, China's first Legoland resort, officially opened to the public on June 5. It is China’s first LEGOLAND Resort and the largest LEGOLAND park at the time of opening. With more than 85 million bricks across eight immersive “lands” and a total investment of over 550 million US dollars, the Resort will let kids' and adults' imagination and creativity go wild.

The Resort was developed in conjunction with the Shanghai government by Merlin Entertainments and the LEGO Group. Lego Group CEO Niels B. Christiansen said, the Resort would be an integral part of Lego's presence in China, and would contribute to the economic vitality of Shanghai.

Chief Executive Officer of Merlin Entertainments, Fiona Eastwood said, “This milestone represents a major step towards our ambition to be the global leader in branded entertainment destinations. Our deep understanding of the Chinese consumer and our experience of operating in China for over a decade has allowed us to create LEGOLAND Shanghai as the ultimate theme park and hotel destination.” 

Shanghai is the first stop of LEGOLAND. Another LEGOLAND, located in Shenzhen, is also underway. 

Chief Producer: Zhao Haijian

Supervising Producer: Shi Shi

Editor: Li Yinong

Reporter: Shi Shi

Photography: Shi Shi

Video Editor: Cai Yutian 

New Media Coordination: Ding Qingyun, Zeng Tingfang, Lai Xi, Huang Daxun

Overseas Operations Supervising Producer: Huang Yanshu

Overseas Content Coordinator: Huang Zihao

Overseas Operations Editors: Zhuang Huan, Wu Wanjie, Long Lihua, Chen Quanyi 

Produced by: Southern Finance Omnimedia Group